#1 RELIABLE
OVER AND OVER AGAIN. AND AGAIN. WE TEST OUR PRODUCTS UNDER EXTREME CONDITIONS TO MEET THE DEMANDS OF ANY RIDER.

#2 INNOVATIVE
JUST BECAUSE WE ARE AT THE TOP, DOESN’T MEAN WE DON’T LIKE A CHALLENGE.

#3 ASPIRATIONAL
WE DON’T BELIEVE IN FINISH LINES. ONLY STARTING POINTS.

#4 GOOD VALUE
WE HELP RIDERS TO REACH THEIR GOALS. WHAT PRICE DO YOU PUT ON SATISFACTION?

#5 STATE OF THE ART
IT DOESN’T GET ANY BETTER THAN THIS. UNLESS WE IMPROVE IT.

#6 PRIDE
WE TAKE GREAT PRIDE IN WHAT WE DO. AND WITH WHOM WE DO IT. THAT IS OUR GREATEST ACHIEVEMENT.

#7 RECOGNISABLE
IT’S NOT HARD TO RECOGNISE A PRO USER. IT’S THE RIDER USING WELL DESIGNED, LIGHTWEIGHT YET STURDY COMPONENTS. THE ONE THAT LEAVES THE REST BEHIND.