Zwift Essential Kit for Indoor Trainer

How do you define the ultimate cycling experience? That’s up to you. Giant Bicycle team mission is to help make it happen. To create the ultimate cycling experience for all riders, all around the world.

Giant Bikes is builders and innovators, but they are also a global community of cyclists. They are athletes, adventurers and advocates for cycling. They are Tour de France racers, single-track explorers, neighbours and friends.

It’s true that Giant Bikes is the world’s largest producer of high-quality bikes, but they never forget where we came from. They started small. And they were founded on the idea that the best way to inspire passion for cycling is to create the best bicycles, and make them accessible to all riders.

Much has changed since we started in 1972. In fact, Giant Bikes has long been one of cycling’s main catalysts for change. We introduced lighter, stronger aluminium frames at a time when the industry standard was steel. We were first to make carbon fibre bikes widely available to the world. We defined the look and feel of modern road racing bikes with our Compact Road technology. And we revolutionized off-road performance bikes with Maestro Suspension.

Today, this spirit of innovation is stronger than ever. Giant Bikes collection of gear and apparel, developed and tested by some of the top teams and athletes in pro racing, continues to expand. Our industry-leading E-bikes are redefining what’s possible for riders of all abilities.

These innovations serve a larger purpose. It’s not just about winning races and producing lighter, stronger, faster bikes. That’s part of it, but it’s also about making cycling more enjoyable and approachable. To everyone.

When we talk about “Ride Life,” this is what we mean. Giant products, their people, their passion. Their commitment to enhancing your cycling life. More than 12,000 retail stores around the world.

Ride Life. Ride Giant Bikes.

Wahoo Fitness is a tech-fitness company that has developed a network of fitness sensors and smart devices for runners, cyclists and fitness enthusiasts - Wahoo KICKR Smart Trainers, Wahoo Elemnt GPS Bike Cyclometers/ Computers, etc. At Wahoo, they are dedicated not only to capturing and measuring your fitness data, but also to assistance you understand what it means and achieving better results.

Working out is called working out because it’s not easy. Like all work, it’s about sacrifice. You put in the time, you get the reward. They're not about finding ways to make the work easier. We’re about making it meaningful. We’re about eliminating the boredom. We’re about using the ridiculously powerful technology you already own to hold yourself to a higher standard. We do it by connecting every stride, crank and squat to your smartphone, tablet or laptop. We do it by partnering with the best fitness apps so you can choose which one that works for you. We do it the same way you do: by cranking it out until we reach our goals. Then we aim a bit higher and start all over again.